The talents who are helping us make #BloodNormal
How many times have we seen Homeland’s Carrie Mathison nip to the loo to change her sanitary towel, or Serena and Blair discuss the nightmare of leaking on a brand new pair of jeans in their 5 years on Gossip Girl?
DESSÙ is a French lingerie company that believes women should find their own definition of femininity far from stereotypes or clichés. For our collaboration, their team created a unique pair of designer underwear exquisitely embroidered by Anaïs Albar. It’s a visual tribute to periods – a homage that helps normalise and integrate periods into our culture. A limited edition of these will be on sale through Dessù's website.
Saffron is a teenage American stand-up comedian who has been writing and performing since she was 7 years old. According to the Huffington Post, she has “better material and command of the stage than humans three times her age” and we’re inclined to agree. We asked Saffron to write some period jokes and include them in her stand-up routine. She helped normalise periods by exploring the topic with her quick wit and deft humour. “Everyone gets zits and they can bleed, so if people don’t get freaked out by zit blood, why would they get freaked out by period blood! It's just blood”, she says.
Julian is a menswear influencer and stylist from Stockholm, who’s collaborated with major brands and was crowned 'Male Style Icon' by Zalando. In our film, we simply see him buying a pack of pads in a supermarket. Julian’s support for women and the normalisation of periods plays an influential role in our campaign. He’s one of the many men who are helping to open up the conversation and who more importantly, are not making a big deal out of something that happens to women all over the world.
Victo is a multi-awarded US-based illustrator from Hong Kong. She is a Forbes 30 Under honouree and contributes to the New York Times, NBC, DreamWorks, and Apple. For our campaign, she has created a short graphic novel about a female superhero who’s pretty hardcore - she kicks ass and fights werewolves while also happening to be on her period. In our film, we see a close-up of the Victo's work featuring the message “no blood should hold us back”.
Victoire is a renowned French actress, feminist activist and author of Size Zero, a book about anorexia. She’s well-known for calling out the fashion industry’s unrealistic expectations for women’s bodies. Battling anorexia and bulimia whilst modelling, she also stopped getting her period. In our film, she plays a French woman at a dinner party who unapologetically shouts across the table to her friend, “have you got a pad?”.